THE STORY:
Sữa Ông Thọ is the Vietnamese high-quality sweetened condensed milk which has established a special bond with the Vietnamese community. Its history could be traced back to before the 1975 since the name first appeared on the market and till today it survives and grows naturally into the irreplaceable position in the market. Therefore, Sữa Ông Thọ holds a special role in our cultural: the decisive ingredient in many of our national signature foods and drinks; the indulgent goods which our previous generations strenuously labored for to fulfill the wish of providing a more nutritious meal for their family; the plaything which Vietnamese kids invented countless games with for their daily entertaining before the bombardment of digital technology. Hence, the product embodies our beloved childhood memories as well as the family immeasurable love and sacrifices that is cherished in the hearts of our people.
Sữa Ông Thọ is the Vietnamese high-quality sweetened condensed milk which has established a special bond with the Vietnamese community. Its history could be traced back to before the 1975 since the name first appeared on the market and till today it survives and grows naturally into the irreplaceable position in the market. Therefore, Sữa Ông Thọ holds a special role in our cultural: the decisive ingredient in many of our national signature foods and drinks; the indulgent goods which our previous generations strenuously labored for to fulfill the wish of providing a more nutritious meal for their family; the plaything which Vietnamese kids invented countless games with for their daily entertaining before the bombardment of digital technology. Hence, the product embodies our beloved childhood memories as well as the family immeasurable love and sacrifices that is cherished in the hearts of our people.
MISSION & SOLUTION:
To celebrate 45th years anniversary of Sữa Ông Thọ, we chose some happy moments of our childhood to make a series of viral clips reminding this special affinity between the brand and Vietnamese customers, waking up the memories deep in their hearts, revisiting the good old days and, most importantly, reclaiming the irreplaceable position of the brand.
To celebrate 45th years anniversary of Sữa Ông Thọ, we chose some happy moments of our childhood to make a series of viral clips reminding this special affinity between the brand and Vietnamese customers, waking up the memories deep in their hearts, revisiting the good old days and, most importantly, reclaiming the irreplaceable position of the brand.
